Croma Independence Day 2026: AI-generated videos for Samsung TV
AI-generated videos by Tantreak Design for Croma’s Independence Day campaign, which ran on Samsung TV’s Tizen platform across India.
Full-screen Independence Day campaign artwork
Spike in User Engagement, Higher Click-Through Rates & Scaled Reach
The campaign went live across India on Samsung TV’s Tizen platform. Tantreak Design reports an increase in clicks, visits and engagement. Verified numerical metrics and financial results are not available for publication.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in July–August 2026. Offers No Longer Valid. Qualitative outcome reported by Tantreak Design. No percentage uplift, reach, conversion or revenue figures are claimed.
The Thinking, Pipeline & Production Architecture
Objective & Retail Pressure
An Independence Day sale has a short window to make an impression. The creative needed to communicate Croma’s offer clearly on a television screen, where brand recognition, readable messaging and immediate visual impact matter.
Visual Identity & Motion Mechanics
Create AI-generated videos aligned with Croma’s existing Independence Day campaign identity, message and promotional offer for the connected TV viewing environment.
Execution & Multi-SKU Deployment
Tantreak Design created the AI-generated videos for Croma’s 2026 Independence Day campaign. Our scope was video production only, not the campaign artwork or display creative. The campaign went live on Samsung televisions running Tizen OS across India. The images shown here provide campaign context and are not presented as design work by Tantreak Design.
Connected TV & Digital Placements
Campaign exports engineered for Samsung Connected TVs (Tizen OS) and programmatic display formats.
Connected TV Campaign Film 01
Original 4K campaign broadcast video created by Tantreak Design for Samsung TV connected devices across India.
Connected TV Campaign Film 02
Original 4K campaign broadcast video created by Tantreak Design for Samsung TV connected devices across India.
TV Presentation MockupLiving Room Display Context
Presentation mockup illustrating the AI creative in living room environment on Samsung Smart TVs.
TV Presentation MockupLiving Room Display Context
Presentation mockup illustrating the AI creative in living room environment on Samsung Smart TVs.
Static Stills & Composition Stages
Full-resolution process images from AI concept generation through software compositing and final static layouts.
Full-screen Independence Day campaign artwork
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3840 × 2160 campaign layout, format 01
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3840 × 2160 campaign layout, format 02
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480 × 270 display banner
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960 × 270 display banner
Click to expandDelivered Campaign Assets
Frequently Asked Questions
What did Tantreak Design create for this campaign?+
Tantreak Design created the AI-generated videos for Croma’s 2026 Independence Day campaign. Our scope did not include the campaign artwork or display creative.
Where did the campaign run?+
The campaign went live on Samsung televisions running Tizen OS across India.
Can brands outside India work with Tantreak Design?+
Tantreak Design accepts campaign enquiries from brands and agencies in India, the United States and the United Kingdom. The Croma campaign itself ran in India.
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