Croma Independence Day 2026: AI-generated videos for Samsung TV
AI-generated videos by Tantreak Design for Croma’s Independence Day campaign, which ran on Samsung TV’s Tizen platform across India.
- Client
- Croma
- Year
- 2026
- Campaign market
- India
- Platform
- Samsung TV, Tizen OS, Connected TV
- Video production
- Tantreak Design
The brief
Bring Croma’s Independence Day retail campaign to connected television audiences across India.
The challenge
An Independence Day sale has a short window to make an impression. The creative needed to communicate Croma’s offer clearly on a television screen, where brand recognition, readable messaging and immediate visual impact matter.
The strategy
Create AI-generated videos aligned with Croma’s existing Independence Day campaign identity, message and promotional offer for the connected TV viewing environment.
Creative direction
The AI-generated videos sit within Croma’s existing campaign visual identity. The supporting artwork is shown as campaign context; its design is not credited to Tantreak Design.
Production and rollout
Tantreak Design created the AI-generated videos for Croma’s 2026 Independence Day campaign. Our scope was video production only, not the campaign artwork or display creative. The campaign went live on Samsung televisions running Tizen OS across India. The images shown here provide campaign context and are not presented as design work by Tantreak Design.
See the creative in motion.
The original campaign video exports, presented with playback controls.
Our contribution.
- AI-generated campaign videos↗
- Two supplied campaign video exports↗
The campaign context.
Supporting images document the campaign context. See the project scope below for production credits.
Made for a bigger screen.
AI-generated presentation mockups illustrating the creative on Samsung televisions. These are not photographs of live placements or measured audience behaviour.
What the campaign delivered.
The campaign went live across India on Samsung TV’s Tizen platform. Tantreak Design reports an increase in clicks, visits and engagement. Verified numerical metrics and financial results are not available for publication.
Qualitative outcome reported by Tantreak Design. No percentage uplift, reach, conversion or revenue figures are claimed.Tantreak Design’s scope: AI-generated video production only. Campaign artwork and display creative were not created by Tantreak Design. Samsung TV and Tizen identify the distribution environment, not a claimed direct client relationship with Samsung.About this campaign
What did Tantreak Design create for this campaign?
Tantreak Design created the AI-generated videos for Croma’s 2026 Independence Day campaign. Our scope did not include the campaign artwork or display creative.
Where did the campaign run?
The campaign went live on Samsung televisions running Tizen OS across India.
Can brands outside India work with Tantreak Design?
Tantreak Design accepts campaign enquiries from brands and agencies in India, the United States and the United Kingdom. The Croma campaign itself ran in India.
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