AI-generated rooms. Real retail spaces. The story of how a single-store branding idea grew into a visual language for Croma stores, malls and offline marketing across India.
Landscape campaign creative · 16:9Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
CLIENT
Croma
OUR ROLE
AI creative & campaign adaptation
REACH
Pan-India rollout
CAMPAIGN
August 2026
HISTORICAL CASE STUDY / AUGUST 2026
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
01 / THE STARTING POINT
One store. One reason to stop.
The brief started with branding for a single Croma store. The opportunity was to make the range inside the store impossible to overlook outside it.
We built the creative around a dollhouse: a collection of small, open rooms, each giving an electronics or home-appliance category its own stage. Familiar products became part of a playful, human world.
The teal and purple rooms gave the work a consistent identity. Their modular structure also gave us room to grow: each scene could stand alone or join a larger composition.
Each creative began with AI-generated imagery. The design work connected those scenes into one recognisable campaign, with product messaging and compositions that could work across very different retail surfaces.
01
Imagine
Build miniature rooms around products and everyday moments, using AI to create the visual scenes.
02
Compose
Bring the imagery, brand, category messages and typography together within the teal-and-purple room system.
03
Adapt
Rearrange the rooms for tall entrances, wide façades, landscape panels and portrait displays.
04
Extend
Carry the same creative language into regional communication, store-specific artwork and motion.
Design workspace — the same visual system across five ratiosArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
The campaign, on film.
The supplied presentation film brings the campaign and its retail setting together.
Croma Dollhouse — campaign presentation film
A portfolio presentation of the Croma Dollhouse campaign, including footage and photographs of retail installations.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
03 / INTO THE REAL WORLD
From a screen to a store entrance.
The first store received a strong response and more walk-in customers. That response opened the door to additional stores.
As the campaign expanded, the dollhouse moved into real retail environments: entrance panels, building façades, vertical signs and mall installations. These supplied photographs show how the creative lived at street level.
Customer response and rollout progression are based on the project team’s account. No audited footfall figures or sales uplift are claimed.
Kanpur — installed store brandingArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.Mumbai — entrance branding in the store environmentArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.Dollhouse panels installed in a mallArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.Ghaziabad — vertical store brandingArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.Cuttack — the campaign after darkArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.Dollhouse artwork across a store façadeArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.Agra — branding at the store approachArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
Walk through the installation.
Actual store footage from the supplied campaign archive.
Croma Dollhouse — actual store walkthrough
On-location footage showing the installed dollhouse branding in its retail surroundings.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
04 / A BIGGER CANVAS
Same little rooms. Many more possibilities.
What began as one store’s branding grew into a pan-India campaign. The room-based design let us adapt the idea across multiple stores, malls, OOH and offline marketing materials while keeping the campaign recognisable.
Complete compositions, shown without cropping. Select any image to enlarge it; use “Zoom to full size” to inspect the wider artwork.
Archway panel — washing machines and refrigeratorsArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
Archway panel — smartphone and finance messagingArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
Archway panel — laptops and televisionsArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
Complete entrance archway artworkArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
Regional-language basement creativeArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
Landscape campaign creative · 16:9Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
Portrait campaign creative · 9:16Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
Wide-format adaptation · 4:1Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
Extra-wide adaptation · 6:1Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
Lucknow–Vrindavan — wide façade artworkArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
Lucknow–Vrindavan — façade panel artworkArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
Jhansi — vertical store creativeArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
PMC Kurla — mall communication artworkArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
View the store façade placement referenceStore façade placement referenceArchival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in August 2026. Offers No Longer Valid.
05 / WHAT CHANGED
A store idea became a campaign system.
The biggest outcome was the expansion of the brief itself.
A creative concept made for one store became a repeatable visual system for a broader retail rollout. AI supplied the imagery; the design system made it adaptable.
From one location to multiple stores, then malls, OOH and offline communication, the campaign kept the same visual idea while responding to different spaces, proportions and messages.
The assets document creative execution and selected installations. They are not a complete census of the pan-India rollout or a measurement of commercial performance.
A FEW MORE DETAILS
About the campaign.
How was the Croma Dollhouse campaign created?
Each creative began with AI-generated imagery. Tantreak Design developed the dollhouse visual direction and composed the scenes with Croma branding, product-category messages and layouts adapted to each placement.
How did a single-store brief become a pan-India campaign?
The initial store branding received a strong response and more walk-in customers, according to the project team's account. Croma extended the concept to additional stores, followed by a broader pan-India campaign across stores, malls, OOH and offline materials.
Are the store images real installations?
The store gallery presents supplied photographs of installed branding. Artwork, the design workspace and the façade placement reference are labelled separately.
Are the offers shown still available?
No. This is an archival case study of the August 2026 campaign. All promotional messages, prices and offers appear for portfolio presentation only and are no longer valid.
