AI CREATIVE · CAMPAIGNS · MOTION
AI work built to be watched.
We turn campaign ideas into AI-led films, product stories and scalable visual systems designed to earn attention and move people towards action.
TATA CromaPAN-India retail18 films showcasedMultiple formats
AI CAMPAIGN PRODUCTION FOR TATA CROMA
National-scale creative needs more than an impressive prompt.
Croma is one of India's best-known consumer electronics retailers. Our work for the brand spans seasonal campaigns, store launches, product categories, mobile content and large-format retail experiences.
Each film combines AI image and video generation with human creative direction, brand control, compositing, motion design, editing and format adaptation. The result is a production system built for speed without losing the campaign idea.
SELECTED AI WORK
Press play. See what the system can create.
Explore campaign films, product stories and experiments. Use the filters to move through the work, then open any film for a focused viewing experience.
Portfolio archive noticeArchival Work: For Portfolio Presentation Purposes Only.Campaign Broadcasted in October 2021. Offers No Longer Valid.Historical Case Study (2019–2026).
Croma campaigns20 sec · Landscape
Croma Monsoon Campaign
A seasonal retail world combining product storytelling, atmosphere and offer-led motion.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Croma campaigns10 sec · Vertical
Back to Campus · Laptop
Youth-focused AI character direction shaped for a fast mobile campaign story.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Croma campaigns10 sec · Vertical
Back to Campus · Smartphone
A companion film extending the campaign language across another high-interest category.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Retail experiences10 sec · Portrait
Croma New Store Opening
An AI-led reveal designed to turn a new-store announcement into a visual event.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Croma campaigns10 sec · Vertical
Independence Day Retail Film
A concise national-moment execution created for retail display and digital attention.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Croma campaigns10 sec · Vertical
Croma Character Campaign
Human-led AI storytelling built around energy, product discovery and campaign recall.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Product films10 sec · Vertical
Air Conditioner Campaign
A product-led vertical asset made to communicate quickly inside a social feed.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Product films10 sec · Square
Air Conditioner Product Film
Square-format product motion for flexible feed placement and campaign adaptation.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Product films10 sec · Square
Laptop Product Film
AI-enhanced product theatre with a clear commercial frame and fast visual payoff.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Product films10 sec · Portrait
Smartphone Product Film
A compact product narrative composed for portrait placements and mobile viewing.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Product films10 sec · Square
Washing Machine Product Film
Everyday appliance communication elevated through controlled AI visual direction.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Product films10 sec · Square
Laptop Campaign Adaptation
A modular retail asset that translates the campaign system into a feed-ready format.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Product films10 sec · Vertical
Refrigerator Campaign
A vertical category film balancing branded motion, product focus and offer space.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Product films10 sec · Vertical
Washing Machine Campaign
Product communication adapted for stories, reels and portrait retail screens.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Product films22 sec · Vertical
Croma Powerbank Film
A longer product story built through AI scenes, controlled pacing and branded editing.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.Retail experiences15 sec · Landscape
ZipCare TV Wall
Large-format motion designed to hold attention across a multi-screen retail surface.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.AI experiments15 sec · Vertical
Turnaround Road Animation
A visual experiment exploring impossible transitions and continuous AI movement.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.AI experiments35 sec · Vertical
AI Product Presenter
An AI presenter demonstration showing how product-led communication can be produced without a conventional shoot.
Archival Work: For Portfolio Presentation Purposes Only. Campaign Broadcasted in October 2021. Offers No Longer Valid.FROM IDEA TO OUTPUT
AI accelerates production. Direction makes it valuable.
Our workflow keeps the brand, product and audience at the centre. AI expands the creative possibilities while our team controls the narrative and finish.
Find the campaign idea
We define the audience, message, product role and moment worth remembering.
Build the visual world
We develop characters, environments, product scenes and a consistent creative language.
Control every brand detail
Designers refine composition, typography, branding, offers and product accuracy.
Direct motion and sound
We turn frames into a paced story through animation, editing, music and sound design.
Adapt for every placement
The system expands into social, retail, display, OOH and product-specific variations.
AI SOLUTIONS FOR MARKETING TEAMS
Bring us the business goal. We will build the creative system around it.
AI campaign concepts and hero filmsAI product visualisation and product filmsShort-form social video systemsSeasonal and retail campaign adaptationsAI presenters and explainersRetail screens, OOH and large-format motion
YOUR NEXT CAMPAIGN CAN START HERE
Have an idea that feels difficult, expensive or impossible to film?
Tell us what the campaign needs to achieve. We will help you shape the concept, choose the right AI production approach and turn it into work people want to watch.
AI PRODUCTION QUESTIONS
What clients usually ask us.
What kind of AI work does Tantreak Design create?+
We create AI-led campaign films, product videos, character-led stories, social content, retail-screen motion, large-format visual experiences and adaptable creative systems.
Is the entire process automated?+
No. Our team directs the idea, narrative, visual language, prompting, compositing, branding, motion, edit, sound and final delivery. AI supports production; people remain responsible for the creative decisions.
Can one idea be adapted into many formats?+
Yes. We plan for the campaign system from the start, allowing the central idea to move into vertical, square and landscape videos as well as retail screens and static adaptations.
Can you work with an established brand system?+
Yes. The Croma work shown here demonstrates how AI-generated imagery can be brought into a defined retail brand through controlled typography, colour, product presentation and campaign hierarchy.
How do we start an AI campaign?+
Book a call and share the business goal, audience, product, timeline and required placements. We will recommend a concept and production path suited to the brief.