Objective:
To broaden the perception of green tea beyond a simple beverage, positioning Shistaka Green Tea as an integral part of a holistic lifestyle, promoting relaxation, wellness, versatility, and even beauty applications
Our Approach:
We developed a comprehensive series of five distinct videos for Shistaka Green Tea, each addressing a unique facet of its integration into daily life and overall well-being. The campaign aimed to showcase the product’s diverse benefits and encourage a deeper, more frequent engagement with green tea.
Video 1: “Mindful Moments” This video focused on the concept of taking small, intentional breaks in a busy life. It highlighted how just 5 minutes with Shistaka Green Tea can provide a moment of calm and chill, emphasizing mindfulness and mental well-being. It positioned green tea as a simple yet powerful tool for daily relaxation.
Video 2: “Your Wellness Partner” Dedicated to the unique wellness chart provided with Shistaka Green Tea combos, this video raised awareness about its role in supporting weight loss journeys. It conveyed that Shistaka Green Tea is more than just a drink; it’s a comprehensive wellness partner committed to aiding health goals.
Video 3: “Culinary Versatility – Cocoa Green Tea Coffee” This creative video showcased an innovative use of Shistaka Green Tea by demonstrating how to prepare a delicious cocoa green tea coffee. It aimed to inspire audiences with the idea that green tea can be a versatile ingredient, opening up new and exciting possibilities for tea-making processes beyond traditional brewing.
Videos 4 & 5: “Beauty Rituals – Green Tea Face Mask” These two videos highlighted an unexpected but highly beneficial use case: incorporating Shistaka Green Tea into a daily beauty routine as a face mask. They demonstrated practical application, emphasizing the natural goodness of green tea for skincare and encouraging its use as a lifestyle enhancement.
Through this multi-faceted video campaign, we successfully illustrated how Shistaka Green Tea can seamlessly fit into various aspects of daily life, from moments of calm and wellness routines to culinary experiments and beauty rituals, thereby expanding its appeal and utility.
Key Deliverables:
- Shistaka Green Tea – Mindful Moments Video
- Shistaka Green Tea – Wellness Chart Awareness Video
- Shistaka Green Tea – Cocoa Green Tea Coffee Recipe Video
- Shistaka Green Tea – Face Mask Use Case Video (Part 1)
- Shistaka Green Tea – Face Mask Use Case Video (Part 2)
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