Objective:
To strategically position Cocohigh chocolate drink as a delightful sweet treat suitable for various Indian festivals, simultaneously highlighting its role in strengthening family bonds and relationships during these celebratory occasions.
Our Approach:
We developed a series of three distinct, quick videos for key Indian festivals: Kite Festival (Uttarayan), Christmas, and Rakshabandhan. Each video was crafted to showcase Cocohigh’s versatility and emotional resonance within the unique context of each festival, thereby achieving our dual objective.
Kite Festival (Uttarayan) Video: This video focused on the vibrant energy, joy, and community spirit of the Kite Festival. Cocohigh was presented as the perfect refreshing and sweet accompaniment to the day’s festivities, ideal for sharing amidst the excitement of kite flying, symbolizing shared moments and happiness.
Rakshabandhan Video: This video highlighted the sacred and loving bond between siblings. Cocohigh was positioned as a modern, sweet gesture that can be exchanged between brothers and sisters, symbolizing the sweetness of their relationship and adding a contemporary touch to the traditional celebrations of love and protection.
Behind the Scenes (BTS) Insight:
Christmas Video: For Christmas, the video emphasized themes of warmth, gifting, and togetherness. Cocohigh was portrayed as a comforting and delicious beverage to be enjoyed with loved ones, making it a thoughtful and delightful gift or a cozy addition to festive gatherings, reinforcing feelings of warmth and connection.
Through these diverse narratives, we aimed to demonstrate how Cocohigh seamlessly integrates into the cultural fabric of Indian festivals, not just as a beverage, but as an element that enhances the sweetness of relationships and celebrations.
Key Deliverables:
- Cocohigh – Kite Festival Awareness Video
- Cocohigh – Christmas Awareness Video
- Cocohigh – Rakshabandhan Awareness Video
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